At Guide Gear®, we respect the privacy of our customers and website visitors. This Privacy Policy explains how we collect, use, and protect personal information. By using our website or providing personal data to us, you agree to the practices described here.

What Information We Collect

We gather certain information to make your shopping experience more enjoyable and to better meet your outdoor gear needs. Information collected includes:

• Contact details such as your name, mailing address, email address, and phone number for managing orders, delivery, and communication.
• Payment information like credit card numbers is gathered only by our PCI-compliant processor for order fulfillment and is not accessed or stored by Guide Gear®.
• Shopping activity including products viewed, added to cart, and purchased is collected to understand customer interests and improve our product selection.
• Website usage data such as pages visited, links clicked, videos watched, and buying activity helps us enhance the site experience.
• Location information including IP address and zip code enables site optimization, accurate tax calculations, and fraud prevention.
• Survey responses provide feedback on customer satisfaction, interests, and demographics.

We may also collect information volunteered by you such as gender, birthday, product reviews, forum posts, warranty registrations, contest entries, and interaction with our customer service team.

How We Use Information

The information gathered is used in the following ways:

• Complete purchases and fulfill orders for products bought on our website or by phone.
• Send order updates, receipts, and shipping confirmations via email or text message.
• Provide customer service including responses to inquiries, warranty claims, product information, and technical support.
• Verify identity and prevent fraudulent transactions.
• Calculate sales tax for purchases based on locations associated with customer accounts.
• Offer special offers, deals, and product recommendations tailored to customer activity and interests.
• Analyze trends to improve website navigation, product lineup, and shopping experience.
• Notify customers of product recalls, safety notices, or changes to Terms of Service.
• Share information with carefully-vetted service providers to assist in processing orders, payments, and delivery. Service providers are bound by strict confidentiality agreements.
• Comply with legal obligations such as court orders, subpoenas, or other law enforcement requests we are legally required to fulfill after careful review.
• Anonymous, aggregate data may be used for market analysis and business strategy.

Information Sharing

Guide Gear® does not sell or share personal information with third parties except in the following situations:

• With trusted service partners that assist in processing payments, fulfilling orders, and providing customer service. Partners like shipping carriers may receive basic contact and order details needed to perform their functions.
• After acquiring consent during contests, warranty registration, or other features where sharing with a sponsor, affiliate or other third party is explicitly disclosed and agreed to by the customer.
• If required to share information with law enforcement agencies, government/regulatory bodies, or other third parties to comply with legal obligations or respond to legal process. Access is granted only after careful internal review.
• In the event of a corporate sale, merger, bankruptcy, dissolution or similar event, customer information may be transferred as part of the business assets. You will be notified if any such transfer occurs.

Security of Information

Protecting customer privacy is of utmost importance to Guide Gear®. We maintain the following safeguards:

• Store sensitive credit card data only with certified PCI-compliant third party processors that encrypt transmissions and data at rest using SSL and other security controls.
• Use password-protected encryption for storing customer account credentials, order histories, and other personal data in our systems.
• Require multi-factor authentication for team members accessing sensitive company systems and data.
• Install industry-leading cybersecurity software such as next-gen firewalls, intrusion detection/prevention systems, endpoints protection, and data loss prevention controls. Perform regular scans and penetration testing.
• Require strict confidentiality agreements from service providers with access to customer information restricting use for authorized purposes only.
• Carefully screen and limit internal access to customer data based on job responsibilities. Access is revoked immediately upon termination.
• Destroy archived data securely by wiping drives, shredding documents, and deleting information completely when no longer required even for backups.

We regularly evaluate our security controls and conduct employee training to help safeguard the information entrusted to us. Unfortunately, no method of transmission or data storage can be guaranteed 100% secure. If you have concerns about the security of your data, please contact us.

User Choices and Access

Guide Gear® provides customers reasonable access to personal information as follows:

• View and edit registered account information such as saved shipping addresses, order history, payment methods, newsletter subscriptions, etc, by logging into your online customer account.
• Access a detailed copy of personal data gathered by submitting a verifiable consumer request to our privacy team. We will promptly provide collected personal information via email or physical delivery upon verifying your identity.
• Request changes or deletion of unnecessary personal data by emailing [email protected]. We will modify or remove data no longer needed for the purposes collected.
• Opt out of email lists and marketing communications by clicking “unsubscribe” in any promotional email or by adjusting preferences under your customer account.
• Disable cookies in your web browser settings. This may impact site functionality and the shopping experience.
• Contact our customer service team with questions or concerns about information access, security, sharing, deletion, or other privacy topics.

We aim to respond promptly to requests to access or change data. Where permitted by law, we may charge a small fee to cover the costs of providing the requested information.

Children’s Privacy

Guide Gear® does not knowingly collect personal data from children under age 16 without seeking verifiable consent from a parent or guardian. If you believe your child has provided information to us, please contact us to request deletion.

Our website also provides additional protections:

• We do not intentionally collect ages or birthdates of visitors. A guardian may voluntarily provide a child’s age when making purchases, seeking age-appropriate recommendations, registering for contests, etc.
• We do not knowingly collect personal information such as name, address, or email from visitors we can identify as under age 16.
• We do not target content specifically towards children through our website, social media, or other channels.
• We do not share data with marketers, advertisers, or other third parties aimed at creating targeted advertising profiles of children.

Parents seeking additional safeguards protecting children are encouraged to utilize parental control software on computers, devices, and networks.

California Resident Rights

California law grants state residents specific rights regarding personal information under the California Consumer Privacy Act (CCPA). These include:

• The right to know what personal data is collected, used, disclosed and sold (if any).
• The right to delete personal information held by businesses within reason.
• The right to opt-out of sale or sharing of personal data.
• The right to non-discrimination for exercising CCPA rights.

Detailed information on CCPA rights can be found on the California Attorney General website. Per state law, we will not discriminate against California consumers who exercise any of their privacy rights.

Changes to this Policy

We may occasionally update this Privacy Policy as business practices evolve and privacy regulations change. When updates are made, we will revise the “Last Updated” date at the top of this page. If significant changes occur, we may provide additional notice via our website, email, or other means. We encourage customers to periodically review this policy for the latest information.

Contact Our Privacy Team

Please don’t hesitate to contact us if you have questions about this Privacy Policy, your personal information, our privacy practices, or your rights under applicable privacy laws. Our privacy team can be reached at:

Guide Gear® Privacy Team
[email protected]
3327 Burwell Heights Road
Beaumont, TX

We are committed to working with you to obtain fair resolution of any issue, request, or complaint related to privacy. Thank you for the opportunity to serve you and for trusting us with your information.

Last Updated: March 1, 2023